The Apprentice sees fourteen candidates, competing against each other for a position at Lord Alan Sugar's company. Each week the candidates take part in a task set by Lord Sugar. Each team will have a Team Leader who managers that group for that task. The team that performs the best will win a reward and avoid the boardroom. The losing team will be summoned to the boardroom where their team leader will be forced to pick two people in their team who we join them in the boardroom and a chance to be fired. After twelve weeks Lord Sugar will be left with his Apprentice, who will work for him at a salary of £100,000. Lord Sugar is very busy so he has Nick and Karen, who act as his eyes and ears, to inform him of what's going on.
|11/19/2014||Advertising - New York|
The remaining hopefuls make their way to the American embassy where they are given their biggest challenge so far by Lord Sugar. He wants them to come up with an advertising campaign for a new soft drink and pitch the idea to experts in New York City.
The candidates are called aboard HMS Belfast to find out about their latest task. Lord Sugar tells them they must design a brand new board game, then sell it to shops across London.
The scrabble for ideas begins, with one team conjuring up a globetrotting game for the whole family while the others roll the dice with a dating game for adults. Armed with board games fresh from the factory, both teams hit the streets of the capital in search of sales. With appointments at some of the nation's largest retailers, there are opportunities for sky-high orders. With the pressure on, one candidate drops a clanger which threatens to scupper the whole day's sales and one of the teams finds itself with a controversial product which raises more than a few eyebrows.
In the boardroom the fun and games really begin, as Lord Sugar scrutinises the sales figures. One team hits the jackpot, but for someone it's game over as they hear the words 'You're fired!'.
Summit and Tenacity are summoned to a service station on the M25, where Alan Sugar challenges them to organise coach tours. They have two days to persuade punters to part with their cash and take day trips to tourist attractions outside London - and while half of each group sets about selling tickets, the others negotiate knockdown entry prices to their chosen attractions in Oxfordshire and Canterbury. On the day itself, one coach isn't exactly full, and excruciating sing-songs don't go down too well, while a limp lunch leaves customers less than satisfied - errors that surely won't be forgotten in the boardroom.
|10/29/2014||Online Video Channel|
The entrepreneurs enter the 21st century when they create online video channels to go live on YouTube. One team opts for light-hearted cookery demonstrations, while the other settles for health and fitness - but will their concept work out? In their clamour for the most clicks, the hopefuls join forces with existing YouTube stars, grill famous cooks and tackle teenage heart-throbs. But it's not just a case of who gets the most hits, as they also have to pitch to a website for promotion - and it's here that one contestant goes a little over the top. As always, the challenge ends in the boardroom, where the teams find out whether either of them went viral - and one or more of the losers faces a firing.
For the candidates it's an early morning visit to the Royal Exchange, home to some of the biggest names in luxury goods. Lord Sugar tells the teams that he wants them to tap into one of the hottest trends in retail by creating their own range of home fragrance products.